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With fewer paper ads, it's more important than ever for shoppers to closely watch shelf prices, where they might discover unadvertised sales.

DEAR JILL: I have become so frustrated with supermarket ads. Before the pandemic, my local stores used to have multiple-page fliers with many sales items lists. Now, of the three stores in my area, one has eliminated paper ads completely, one has gone to a single-sheet ad and one has a four-page ad with extra pages only available online.

I know things are moving more in the direction of being digital only, but I wonder if stores realize this makes it so difficult to plan shopping trips. I still like to circle and make notes on my ads, and I also like to see what is on sale before I go to the store.

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Jill Cataldo, a coupon workshop instructor, writer and mother of three, never passes up a good deal. Learn more about Super-Couponing at her website, . Email your own couponing victories and questions to

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