Long Ceviche

When Long John Silver’s added langostinos to its menu during a Lenten promotion in 2006, customers weren’t sure what they were. They were billed as Buttered Lobster Bites. The promotion created controversy, and the Federal Trade Commission launched an investigation into deceptive advertising.

The Food and Drug Administration requires that anyone marketing langostino as lobster must place the qualifier “langostino†next to the word “lobster.†Long John Silvers failed to do that. After being contacted by the FTC, Long John Silver’s revised their advertising.

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